Master of Business Development

SEE OPPORTUNITIES. CREATE BUSINESS.

Are you facing a specific challenge, or do you want to cover your blind spots and discover new angles?
Become part of the Executive Master programme Master of Business Development (MBD) at CBS and gain insight into business development, digitization and management.
Master of Business development is a part-time Executive Master Programme for employees in the private sector.

Build your own education 

Begin with a single course and assemble your education in a way that suits you. We'll supply building blocks of high quality and academic level.
Together, we'll ensure a master's degree that makes you and your company stronger.

WHAT DOES AN MBD GIVE YOU?

The newest research-based knowledge 

Develop your analytical skills...

 Competences to think in solutions and see possibilities

Share your insigt with your entire workplace

3 STEPS AND YOU ARE ON BOARD

Check the admittance criteria

Choose your first course

Fill in and send your application

Sign up for fall courses at MBD now

See MBD's fall calendar

Learn more about our courses

DO YOU WANT TO SPECIALISE?

Finance

Life Science

Real Estate

During class at MBD, I have several times heard the participants say: 'I already knew that'. Because the fact is that at MBD you get to apply concepts to the work that you are involved in at your work and thus already know. That way, concepts and experience can become tools you proactively find, instead of something you look for when you encounter a challenge.

We are here if you need us

Personal guidance

Questions and answers

Get your employer on board

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Master EN

Our ambition is to educate the people who develop our society

When you do a master’s degree with us, you become part of that ambition, together with the 3,500 other individuals currently pursuing continuing education.
We train managers and experts to analyse and transform their practices through researched-based teaching closely tied to your everyday work life. Our teachers do research on the complex issues that you face.
At CBS you have the opportunity to discuss your practices with both internationally recognised teachers and the other participants. Our extensive experience shows that the wide variety of participants from Danish and international organisations serves to broaden your horizons and expand your network.

Four programmes for you and your organisation

Master of Management Development

Master of Public Governance

Master of Tax

Why doing a master’s degree 

Meet 4 of our participants in this video.

Contact us

Master Programmes

Master i Skat

Already enrolled

register now and secure your place

We always allocate places on a first-come-first-served basis, so make sure you sign up before your first priorities are fully booked! 
NOTE: We will open spring registration on October 1, 2023.

CHECK THE CALENDAR

We know it's crucial to balance your work, personal life and your MBD study. You'll get a full overview of how our courses are planned each semester in our calendar, so you can plan your courses around all your other appointments, meetings and commitments.

What should your next course be?

MBD has a wide range of courses on the shelves, from which you can choose freely. If you take just a few courses, you are free to choose what you like.  If you, like so many others, plan to end up with the full master's, just remember to stay within the degree structure so it fits.
 
A full master: 2 mandatory / 10 ECTS 4 core / 20 ECTS 3-6 electives / 18 ECTS Final masterproject / 12 ECTS
 
Check the calendar <a href="/en/master/programmes/master-of-business-development/enroll/calendar" title="Calendar">right here.</a>

The Right Price

Setting a price in the time of inflation
Setting prices is one of the most important business decisions, something which has been underscored by this past year’s inflationary pressures. Inflation has for some firms meant that they have been forced to think more thoroughly about their pricing, because doing nothing has not been an option due to cost increases. These firms have discovered how pricing affects profitability. For firms working more systematically with pricing, it has been an opportunity to utilize customers increased price acceptance to develop their profitability. For both groups it means that pricing have increased in strategic importance. 
Importance of price acceptance
However, utilization of presumed increased price acceptance is not without threats. Firms may overestimate price acceptance and customers willingness to pay. Furthermore, inflation has brought about increased focus on the fairness of prices, sometimes termed greedflation. Many firms have here experienced media focus and customer complaints based on price increases being considered unfair. Such fairness evaluations arise in particular contexts and are based on different definitions of what constitutes fair prices. This makes it difficult to evaluate whether a given price change will generate fairness issues. Fairness concerns nonetheless affects what constitutes the “right price”, because if customers react emotionally and refrain from purchasing products, price increases may reduce profitability. Fairness issues thus induce risk for the price setting process.  Or alternatively, some companies have been afraid to raise prices (to a higher extent) and therefore, experience thinner margins as the executed price increases are not covering inflation. 
We will be discussing questions such as:
<ul>
<li class="MsoNormal">How has inflation affected firms’ approaches to price setting?</li>
<li class="MsoNormal">How has inflation changed customer perceptions of prices?</li>
<li class="MsoNormal">How do you estimate customers’ willingness to pay, and how do you utilize insights of customer value in price setting?</li>
</ul>