In all companies, there should be an openness and ability to understand, develop and, if necessary, change their business.
With the course ”Business Development” you’ll receive the tolls and insights you need to be able to analyse and pinpoint challenges within the existing as well as new business models. During the course, you’ll also gain insight in how to implement innovations in the business models with respect to strategy development – including how strategy is realized through an interaction between the intended plans and sudden occurrences.
Business development should be seen in relation to development of the business model as well as development of the strategy. Business Development as an organisational function often focuses on the systemic handling of opportunities for growth that take place within the existing business model and strategy. However, business development as an organisational practise necessitates a broader perspective that also includes changes to the strategy.
Business Development as an organisational practice poses the question: ”How do we develop our business?” This entails a systemic handling of growth opportunities that require changes in the business model and/or the strategy. To be able to give a solid overview of business development, these two aspects will be studied in combination, with the main focus being on changes to the business model as well as the related problems and implications.
Central themes of the course
- Business targets
- Elements in a business model
- The inter-connection with a business model
- Challenges to a business model
- Development of business models and innovation
- Strategy formulation and development
- Strategy from project perspective
- Deviant behaviour and organisational rebels
- Business development as a conscious process
- Handling of growth opportunities
Your take aways
- An ability to compare, combine and adapt tools and theories from the course
- An ability to use customized tools and theories to analyze specific business development cases and to come up with managerial conclusions based on the analysis
- An ability to argue why that conclusion is relevant to the specific organization in its specific situation
The course is relevant for anyone who wish to gain insight into business development as a topic as well as the different ways in which you can observe business development in companies. The course can be taken as a single course or as part of the Master of Business Development.
Regaring the exam:
Our teachers are also Danish-speaking and the exam can be conducted in Danish if your prefer. Please make sure to let the teachers know in advance.