Brand leadership – Challenges, frustrations and solutions

Type

Presentation & workshop

Speakers

Richard Gyrd-Jones & Sylvia von Wallpach

About the event

In today’s fast-moving and highly competitive marketplace, brands are under more pressure than ever to stay relevant, authentic, and impactful. This event invites executives to explore the key challenges facing brands and brand management in the modern business environment: maintaining trustworthiness and authenticity, acting effectively and keeping pace with the accelerating adoption of AI and digital technologies.

In this event we will facilitate connections between brand leaders, in a setting where they can learn about current challenges, discuss selected branding topics, and share experiences with peers. In this way, we will unpack the common frustrations experienced by businesses when building, managing, and evolving their brands. Most importantly, the session will focus on actionable solutions.

Whether you are responsible for brand strategy, marketing, leadership, or business growth, this event will provide valuable perspectives on why branding remains a critical driver of business success today and how to approach it with clarity and confidence.

Programme

16.00 Intro & highlights from research and practice
16.20 Round table discussions
17.00 Presentations
17.20 Plenary discussion and development of concrete ideas for moving forward
17.35 Networking

Date
Time	16:00 - 18:00
Place	CBS Solbjerg Plads
Language	English
Speaker	Richard Gyrd-Jones & Sylvia von Wallpach

Sylvia von Wallpach

Professor MSO, CBS

Sylvia von Wallpach is Professor MSO in Branding and Marketing Management at the Department of Marketing of Copenhagen Business School. Her research sheds light on the evolving role of brands in shaping societal values, identities, and behaviours.

By exploring themes like brand co-creation, socially responsible branding, and consumer wellbeing, she aims to foster more ethical, inclusive, and meaningful brand and consumption practices.

Her work has been published in renowned academic journals, such as Journal of Business Ethics, Tourism Management, Journal of Business Research, Psychology & Marketing and Nonprofit and Voluntary Sector Quarterly.

Tilde Heding

Teaching Associate Professor, CBS

Tilde Heding is Teaching Associate Professor at CBS. She has published the textbook "Brand Management – Mastering Research, Theory and Practice " (4th edition is in the making), alongside Charlotte Knudtzen and Mogens Bjerre, as well as several anthology chapters in Danish and English language textbooks – most lately in ”The Sage Handbook of Brand Management”.

Tilde is the study coordinator of the HD2 Sales and Marketing programme and the DVIP coordinator of the Department of Marketing. Tilde has worked with brand management in practice for 15+ years.

Malene Sihm Vejlsgaard

International brand consultant and Entrepreneur

Malene Sihm Vejlsgaard is an international brand consultant and entrepreneur representing the business perspective on design and creativity. She has held director positions at leading brand and design agencies, including Kontrapunkt, and served in advisory roles, most notably as Head of the Business Panel at the Design School of The Royal Danish Academy of Fine Arts. Malene has founded several brand-driven companies, including a kombucha company in Switzerland.

She holds a master’s degree from CBS, is a guest lecturer, and was recently appointed Guest Researcher at CBS.

MORE SPEAKERS TBA

Please note that photographs/videos will be taken/recorded during the event. These will be used by CBS as a record of the event, for digital marketing and publicity purposes on our websites/social media as well as for marketing and publicity purposes in printed formats. Photographs/videos will be stored until it is no longer necessary in order to meet these purposes. Please contact executiveeducation@cbs.dk if you have any concerns or you wish to have a photograph/video of you deleted.

Brand leadership – Challenges, frustrations and solutions

About the event

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Meet the speakers

Sylvia von Wallpach

Tilde Heding

Malene Sihm Vejlsgaard

MORE SPEAKERS TBA

Photography