Mercedes Delgado, Associate Professor of Strategy and Innovation
For Mercedes Delgado, 2025 reaffirmed a critical shift in how innovation and entrepreneurship create value—particularly in the business-to-business space.
“A lot of the innovation, startups, and good jobs are created by business-to-business (versus business-to-consumer) ventures. B2B startups need more sophisticated business models that allow testing value creation with early business customers and end-users. This is especially the case for AI and data powered enterprise software solutions. These firms need to better reflect on how to use AI and data tools: as ‘best-practices’ or as strategic positioning enablers for the development of valuable products and services.”
Looking ahead to 2026, Delgado is focused on the growing importance of inclusive innovation and its role in long-term competitiveness and resilience.