The ISP kicked off in late March with our hand-in and defense due in the beginning of August. Up until kickoff, us students didn’t know which company or team we’d be assigned to. Therefore, I found the announcement moment itself very exciting. I was anxious to know who I was going work with for the last four months of my MBA. How were we going to perform as a team and what would our dynamics, personality matches etc. bring? Which company and industry would we be paired with? Would it be an area I was familiar with or would it be a brand new experience? Here, I found, was a time to draw on my MBA toolbox: I had to be prepared for the unknown, ready to tackle any issues that came my way, and navigate in a potentially new industry. The best part of this was that I wasn’t alone.
A well structured strategy project
The announcement was made, and here I am – months later – working with the best team ever. We’ve been assigned to a project within a Biotech company that develops drugs for orphan lung diseases. Two months ago, I knew nothing about orphan or rare diseases, and now we are already working on the second half of our project trying to come up with recommendations for the company!
The ISP project is very well structured and consists of several parts. There is the initial analysis, the industry analysis, the company analysis, the issues analysis and the implementation phase. This logical sequence has helped me understand the issue in-depth. Using insight from our industry and company analysis, we are currently working on our issue analysis, which I find to be the most challenging part. It has to do with the specifics of the industry, and also with what we would like to be able to arrive at – both for the academic paper and in terms of bringing value to the company.
Virtual group rooms and online interviews