Should you be thinking about implementing a service strategy to your business?
Services have become the backbone of economic development in many countries, including Denmark. For companies, services have repeatedly proven to help defend market share, be resilient, and compete successfully even in volatile, uncertain, complex, and ambiguous environments. Across industries, firms are increasingly adding more services to their existing product portfolio to remain competitive.
In this masterclass, we will look at how companies reach service-based competitiveness. We will look at what makes services different from product-based business models, the role of a customer-centric strategy for understanding and addressing customer needs, and how to develop and implement successful service strategies.