You will gain insights into how digitalisation is revolutionising industries and business models. This course explores the integration of digital technologies into core processes, leading to innovative, platform-based business models. You will learn how companies adapt to secure new market positions and drive success in a digital world.
Your benefits
- Identify key technologies transforming business and society.
- Gain a deep understanding of how digitalisation is reshaping the business environment.
- Anticipate the role of digital platforms in today’s business practices.
- Understand the importance of digital business ecosystems.
About the course
Digitalisation is transforming business conditions across industries. This course examines how digital technologies create new business models with digital components embedded in their processes and value propositions. With an emphasis on platform-based business models, we explore the logic of the digital economy and the new rules of competition, including partnerships and ecosystems.
You will learn how firms compete in platform markets, taking on roles as leaders, complementors, and users. We investigate what it takes to establish a new platform, become a platform leader, and decide whether to build on existing platforms or launch new ones. With platform markets comprising a significant share of the global economy, this course provides essential insights for navigating and succeeding in the digital business landscape.
Themes
- Characteristics of digital industries
- Digital business ecosystems
- The value of co-creation with partners
- Digital platforms and platform leadership
- Transaction and innovation platforms
