In many companies, pricing has been neglected, often relying on insufficient data or pursuing short-term financial goals. To develop the business and improve profitability, a strategic approach, along with knowledge and tools to refine pricing, is essential.
Participants will be equipped to develop their company’s strategic pricing through practical models and techniques combined with fundamental theoretical perspectives on pricing.
Your benefits
- Inspiration to develop your company’s approach to pricing.
- Overview and knowledge of strategies to tackle key challenges in pricing.
- Develop an understanding and practice techniques for pricing, including measuring and estimating customer value, pricing policies, behavioural aspects of pricing, organising and managing pricing, and pricing of services.
- Comprehensive understanding of pricing with a focus on value, incorporating market, strategic, economic, and organisational perspectives.
Setting the right price requires continuous focus and a strategic approach to fully leverage your company’s potential. While optimal pricing is complex, by the end of the course, you will have a solid foundation of theoretical knowledge and tools to both analyse and set the right price.
You will be introduced to various essential aspects of pricing, including strategic and segmented pricing, customer profitability, behavioural economics, and coordinating prices with product development.
Whether you lack the strategic overview or the tools to analyse and determine the right price, this course will be relevant for anyone interested in pricing.
NOTE: This is the English version of the course 'Hvornår er prisen rigtig'.
Themes
- Strategic and segmented pricing
- Human behaviour, including how biases, fairness, and heuristics affect customers’ perception of value.
- The role of costs in pricing – Estimating customer profitability through detailed cost analyses.
- Pricing governance, including techniques for analysing discount practices, pricing policies, and perspectives on developing pricing processes and strategies.
- Use of AI in pricing.
