Sellers these days are overwhelmed by technology and AI among other. In fact, research shows that being overwhelmed by technology reduces quota obtainments by 43%. So what repercussions does these constant advancements have for the sales role, customer relations, ethical concerns and wellbeing? And how do the sellers of the future navigate it?
Join Michel van der Borgh and Selma Kadic-Maglajlic, faculty members of the Department of Marketing at CBS, to gain insights into the state-of-the-art, accompanied by demo presentations of innovative AI-based sales tools. You will also have the opportunity to engage in thought-provoking discussions with industry experts and hear their views on how the seller of the future is perceived.
Startdato
The Seller of the Future
Undervisningsform
In-person
Date | 30 October |
Time | 16:00-18:00 |
Place | CBS |
Format |
In-person |
15:30-16:00: Arrival & registration
16:00-16:45: Presentation and demo by Selma and Michel
16:45-17:30: Panel discussion and Q&A
17:30-18:00: Reception & networking
Michel Van der Borgh
CBS Professor in Marketing
Since 2022 Michel van der Borgh has been a Professor of Marketing at the Department of Marketing at Copenhagen Business School. He previously was Assistant Professor of Marketing at Eindhoven University of Technology and Tilburg University.
In his research, Michel aims to understand what drives the success of radically new (digital) technologies in ICT, medical devices, manufacturing, and other industries, and how firms can design effective sales strategies for such solutions. Michel collaborates with leading high-tech organizations like Philips, Vanderlande Industries, KPN, Getronics, Ahrend, and the High-Tech Campus Eindhoven.
Selma Kadić-Maglajlić
CBS Associate Professor in Marketing
Dr. Selma Kadić-Maglajlić is an Associate Professor of Marketing at the Copenhagen Business School. Before joining CBS, she held various academic positions at the School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina.
Selma is also executive trainer, and TEDx speaker with prior experience in the automotive, entertainment, and media industries. She is passionate about helping organizations in optimizing their sales and marketing strategic decisions through robust analytics.