Watch the full event for insights on digital marketing cases, how to land a job in the field and best practices for lifelong digital marketing learners.
Watch Rune Seebach (Agency Partner at Meta Denmark) and Dennis Nielsen's (Digital Marketing Strategy Lead at DEPT®) presentations on best practices for lifelong digital marketing learners.By CBS Executive Education
In Denmark, we live in one of the world's most digitised societies, meaning that experience with and understanding digital technologies is crucial in various industries and jobs. In marketing, digital media are the base for a company's primary contact with its target group. However, what do you as a CMO or marketing professional need to know and understand in relation to digital technologies and marketing? And how do you ensure that you develop your knowledge and career within this area?
At the 'Digital Marketing Insights' event, our speakers from DEPT® & Meta spoke on five key areas of digital marketing
- External pressure; pandemic, social pressure, supply chain issues, recession
- Loss of third-party cookies; the value of data
- The importance of consumer feedback
- Impact of technology advancement
- Key skills to make it in digital marketing
Rune is an External Lecturer at the Department of Marketing Economics at CBS and Agency Partner at Meta Denmark. Rune has worked with Digital Media and Marketing Technology in Denmark since 2004 and has been with Google and Meta (the company behind Facebook, Instagram, Messenger and WhatsApp) for the last 12 years. From these jobs, Rune has been able to follow developments within marketing and the growing need for digital skills.
Dennis is Digital Marketing Strategy Lead at DEPT®, a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. With over a decade of experience in the field, Dennis has a proven track record of developing and implementing successful marketing campaigns across a range of different industries & across a range of digital channels including social media, paid search, and SEO.
The basics of digital marketing
Why do companies need a digital marketing strategy? What are the trends to keep an eye on in 2023? We caught up with Dennis Nielsen from DEPT®, where he explained both the basics and beauties of digital marketing.
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