Watch the full event for insights on digital marketing cases, how to land a job in the field and best practices for lifelong digital marketing learners.
DIGITALISATION
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Watch Rune Seebach (Agency Partner at Meta Denmark) and Dennis Nielsen's (Digital Marketing Strategy Lead at DEPT®) presentations on best practices for lifelong digital marketing learners.
By CBS Executive EducationStay curious
In Denmark, we live in one of the world's most digitised societies, meaning that experience with and understanding digital technologies is crucial in various industries and jobs. In marketing, digital media are the base for a company's primary contact with its target group. However, what do you as a CMO or marketing professional need to know and understand in relation to digital technologies and marketing? And how do you ensure that you develop your knowledge and career within this area?
At the 'Digital Marketing Insights' event, our speakers from DEPT® & Meta spoke on five key areas of digital marketing
- External pressure; pandemic, social pressure, supply chain issues, recession
- Loss of third-party cookies; the value of data
- The importance of consumer feedback
- Impact of technology advancement
- Key skills to make it in digital marketing
The basics of digital marketing
Why do companies need a digital marketing strategy? What are the trends to keep an eye on in 2023? We caught up with Dennis Nielsen from DEPT®, where he explained both the basics and beauties of digital marketing.
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