How do you find new customers and markets—or improve internal processes—when global business conditions suddenly shift? These changes may stem from emerging technologies, geopolitical tensions, or trade barriers that require swift responses.
Who recognises new opportunities first, and how can leaders leverage that knowledge?
Navigating novel, complex challenges requires a specific leadership style. We live in a volatile world where business conditions can change dramatically overnight. Unexpected supply chain bottlenecks, rapid technological developments, and new trade restrictions all heighten the need for organisational adaptability.
More top-down control and streamlining are not the answer. These may improve the status quo but risk locking the organisation into a rigid framework, leaving little room for action, learning, or innovation.
True renewal often comes from the bottom—from employees who notice change through their daily work. This is the dynamic that enactive leadership harnesses, making it a vital tool for strategic management in uncertain times.
Enactive leadership: fast updating with slow analysisEnactive leadership relies on the ability to detect new signals, interpret them, and thereby gain a clearer understanding of developments. At its core lies the interplay between quickly updating real-world impressions and slowly, reflectively analysing consequences and opportunities.
Cognitive science explains this using two brain systems: one perceives sensory inputs and environmental changes, while the other processes their implications. This reflects an enactive model of thinking, where brain, body, and environment work together.
In an organisational context, this means leadership decisions should be based on up-to-date insights from everyday operations—insights that reflect external changes and highlight new opportunities. This knowledge enables organisations and societies to adapt to an ever-changing reality.