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Weathering the Storm: Company strategies for handling geopolitical shifts

<h6>About the event</h6>
In today's volatile global environment, geopolitical shifts can have profound impacts on businesses. From trade wars to political instability, companies must be agile and strategic to navigate these challenges successfully, protect their interests, and thrive.
To accomplish this mission, many questions arise: How do companies react to geopolitical tensions? What measures can they take to protect their intangible assets, such as intellectual property and brand reputation? How are businesses affected by the global war over values, and what strategies can they develop to stay resilient?
The event "Weathering the Storm: Company Strategies for Handling Geopolitical Shifts" explores how businesses can effectively respond to these challenges.
CBS Professors Grazia Santangelo and Michael Mol will share their extensive knowledge and insights on these pressing issues. Professor Santangelo will provide an in-depth presentation on the various strategies companies can adopt to mitigate risks and leverage opportunities in a geopolitically charged world. Meanwhile, Professor Mol will offer an engaging case discussion with the audience and discuss how competing values influence global business dynamics.
Whether you are a business leader, strategist, or simply interested in the intersection of geopolitics and business, this event aims to provide you with practical knowledge and strategies to help your organisation weather the storm.

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<a rel="noopener" href="https://www.cbs.dk/en/research/departments-and-centres/department-of-management-society-and-communication/staff/plmsc" target="_blank">Peter </a>and Faryal explore Interloop's efforts in developing a new traceability tool called Looptrace. They tackle challenging questions about the necessity of such tools, identifying the beneficiaries of their implementation (considering the substantial costs and efforts involved in data gathering), and discuss the future landscape of traceability within the industry.

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